NEW YORK Chris Petersen's departure for the University of Washington may cost Boise State University more than its football coach. Nike can reduce that at its own discretion if it decides the brand value diminished with Petersen's departure, according to the contract."Coach Petersen was the face of our program and the face of the university in a lot of respects because athletics is the window to the school for so many," Max Corbet, a spokesman for Boise State's athletics department, said in a telephone interview. "We've had a great relationship with Nike and, even though we've lost coach Petersen, I expect that to continue."Boise State plays in the Mountain West Conference, which is not one of the leagues that automatically gets a bid to one of the most lucrative Bowl Championship Series postseason games. "Before Nike considers any financial reductions they will certainly wait to see how they may be able to leverage the program under its new leadership."On Wednesday, Boise State hired Bryan Harsin, formerly the head coach at Arkansas State, to replace Petersen. Petersen was 92 12 in eight years with the Broncos, helping the team develop into a top program. The team didn't qualify for last weekend's Mountain West title game and will play Oregon State (6 6) in the Hawaii Bowl on Dec. There is no language that says Nike can change the terms if any Broncos team's on field performance suffers.
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